Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

When you use PurpleConnect, we collect information you provide directly, including:

1.2 Information Collected Automatically

We automatically collect certain information when you use the Service:

• Device Information: Device type, operating system, unique device identifiers, browser type, mobile network information
• Usage Information: Features you use, actions you take, time and duration of your activities, interactions with other users
• Location Information: General location based on IP address; precise location if you grant permission (used to show you potential matches nearby)
• Log Data: IP address, access times, pages viewed, app crashes, and other system activity
• Cookies and Similar Technologies: Information collected through cookies, pixel tags, and similar technologies (see our Cookie Policy for more details)

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Social Media: If you connect your social media accounts (e.g., Facebook, Instagram), we may receive information from those platforms
• Partners: Information from marketing partners, advertisers, and analytics providers
• Other Users: Information about you that other users provide (e.g., reports or complaints)

2. How We Use Your Information

We use the information we collect to:

2.1 Provide and Improve the Service

• Create and manage your account
• Display your profile to other users
• Facilitate matches and connections
• Process transactions and subscriptions
• Provide customer support
• Develop new features and improve the Service
• Conduct research and analytics

2.2 Personalize Your Experience

• Suggest potential matches based on your preferences and behavior
• Customize content and recommendations
• Remember your settings and preferences

2.3 Safety and Security

• Verify accounts and prevent fraud
• Enforce our Terms of Service and policies
• Investigate and address violations
• Protect the safety of our users
• Detect and prevent spam and abuse

2.4 Communications

• Send you notifications about matches, messages, and activity
• Communicate about your account and transactions
• Send marketing communications (with your consent where required)
• Respond to your inquiries and requests

2.5 Legal Compliance

• Comply with legal obligations
• Respond to legal requests and prevent harm
• Protect our rights and property

3. How We Share Your Information

3.1 With Other Users

Your profile information (photos, bio, interests, etc.) is visible to other users of the Service. Messages you send are shared with the recipients. Please be thoughtful about what you share.

3.2 With Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting and data storage providers
• Payment processors
• Analytics providers
• Customer support services
• Marketing and advertising partners
• Security and fraud prevention services

3.3 For Legal Reasons

We may disclose your information if required by law or if we believe disclosure is necessary to:

• Comply with legal process or government requests
• Enforce our Terms of Service
• Protect the rights, property, or safety of DIAL, our users, or others
• Detect, prevent, or address fraud, security, or technical issues

3.4 Business Transfers

If DIAL is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.

3.5 With Your Consent

We may share your information with third parties when you give us consent to do so.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Service. We may also retain and use your information as necessary to:

• Comply with legal obligations
• Resolve disputes
• Enforce our agreements
• Support business operations

When you delete your account, we will delete or anonymize your information within 90 days, except where we are required to retain it by law or for legitimate business purposes.

5. Your Rights and Choices

5.1 Access and Update Your Information

You can access and update most of your information through your account settings. If you need assistance, contact us.

5.2 Delete Your Account

You can delete your account at any time through the app settings. Upon deletion, your profile will no longer be visible to other users.

5.3 Communication Preferences

You can manage your notification preferences in your account settings. You may also opt out of marketing emails by clicking "unsubscribe" in any marketing email.

5.4 Location Information

You can enable or disable location services through your device settings.

5.5 Cookie Preferences

You can manage cookie preferences through your browser settings or our cookie consent tool. See our Cookie Policy for more information.

5.6 Data Rights

Depending on your location, you may have additional rights regarding your personal information, including:

• Right to access your personal information
• Right to correct inaccurate information
• Right to delete your personal information
• Right to data portability
• Right to object to processing
• Right to withdraw consent

To exercise these rights, please contact us using the information below.

6. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

We encourage you to use a strong, unique password and to keep your login credentials confidential.

7. Children's Privacy

PurpleConnect is not intended for anyone under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will delete that information as quickly as possible. If you believe a child under 18 has provided us with personal information, please contact us.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your information internationally, we take steps to ensure appropriate safeguards are in place to protect your information.

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You can request that we delete personal information we have collected from you.
• Right to Correct: You can request that we correct inaccurate personal information.
• Right to Opt-Out: You can opt out of the "sale" or "sharing" of your personal information for targeted advertising.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at privacy@purpleconnect.app or through our in-app support.

Do Not Track

Some browsers have a "Do Not Track" feature. We currently do not respond to Do Not Track signals.

10. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We may also notify you through the app or by email.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

For users in the European Economic Area, DIAL is the data controller responsible for your personal information.